Website Design

Information together with the World Wide Web has conquered the modern world. This boom has led to the creation of websites which is a vital tool for the survival of a business. Whether commercial or not for profit, a website is the mainstream medium in reaching out to potential as well as existing customers both locally and internationally. From this what can we gather? It is evident that any business should present their website in the best manner possible in order to give that best first impression. In order to do this, it is vital for the website to have an excellent design. It also means that Web Design is not merely the arrangement of text and images on a page but it is a much more tedious task. This page describes the basic design concepts involved when creating a design for a given website. Let’s look at these below in detail.


  • Content is the message the website intends to give to its users. This largely varies on the goals and vision of your organization. Depending on the different needs of various users or customers, the content will have to be presented to them in a tone that suites them the best. Before developing content for the website, you need to have a plan on how you are going to approach it. Illustrated below is one such plan:



Usability of a website in other words is how easy it is to use the website to get what the user needs. Research into this area shows that when a user enters a website they will spend the first 5 to 10 seconds trying to figure out where to go to find the information they need. If it is difficult to find what they are searching for, the user would leave the website immediately and any potential business that your business could have got would be lost. Hence, it is vital that all the information on the website is presented in an easy-to-find and friendly manner. The following are some tips that can be adapted to ease the usability of your website:

  • Navigation – This is basically how the user will maneuver through the different pages in your website. No matter how many pages the website contains, the navigation should appear in a simple and easy-to-understand manner which will allow the users to browse through each page quickly and hassle free. Another important feature that your website should contain is the entry and exit points. In other words, the Web Design should be in such manner that will allow the user to know where they are. It is like having bread crumbs on a path which allows the user to trace themselves where they are. This is known as breadcrumb navigation (it is quite similar to what Hansel and Gretel did).
  • Accessibility – This determines how easily the user can reach your website. There are a number of factors to be considered when accessing a website. One of the vital Accessibility issue is the use of technology. In other words, your website needs to be compatible with the different types of website browsers that are used today in the market. In order to get this step correct, one suggestion that can be implemented is to conduct a survey on computer specifications during the ‘Identify the target audience’ stage. Websites also need to be accessible by everyone regardless of their ability. Technology has evolved in such manner that today it has enabled website to be accessible by disable persons. There are a number of standard procedures set by the W3C Consortium (the World Wide Web Consortium is a body that looks into standards in all website related matters) that helps the Web Designers to achieve this goal.


The Appearance is the look and feel of the website. How is the user going to feel when they are present in your website? This is one area that Web Designers put a lot of effort in to get it right as it matters greatly to give the users that best first-time impression. This will determine if the user wishes to stay in a website or move on to another. How can this be achieved? There are a number of factors that a Web Designer has to look into when designing a website. These are briefly listed below:

  • The look and feel of the website – The purpose of the organization is reflected on the website. Hence, the design has to be chosen carefully. Some typical brainstorming questions would be, what type of website are we presenting to the users? Is it a professional one? What are the key selling areas?
  • Use of colors – Using colors that are pleasant to the eye are vital. It should also reflect the corporate colors of your organization so that users can easily distinguish between your organization and your competitors.
  • Use of text and images – The use of text and images has to be done wisely. Using the correct images as well as text should not only match with each other but they need to be presented in a suitable manner pleasing for the reader’s eyed.


Visibility, in other words how can the users reach you? How do my customers know that our organization has a website? This is a common question that may arise as there are millions of websites available on the World Wide Web today. The simple answer to this question is advertising! Advertisement through the popular search engines such as Google, Yahoo, Windows Live is one such best practice adopted by many websites today. One such method is known as Search Engine Optimization (SEO). This is the process where the content of the website is written in such a manner that will allow the search engines to capture exactly what the user is looking (searching) for. This process is very similar to searching through a database with many files. This may sound easy, however, before the content is written in SEO friendly manner, the website design needs to comply with the basic SEO structure which will allow the Search Engine to penetrate through the website to provide the best results when a search is done. Hence, Web Designers should create their websites in a more transparent manner that will enable this. More details on the process of SEO can be obtained from our website.


With millions of websites in the World Wide Web, it is vital for your organization to have your website standing out amongst others and Web Design plays a key role in it. Website design acts as a foundation upon which relationships are built. Hence, whatever your goals are, these can be only met if you get the design correct. When considering the above factors you may think that Web Design is a tedious task, we at Cloud Computing can help you to achieve your goal. Contact Cloud Computing Consultants today for a no obligation consultation on Web Design.