Search Engine Optimization

If you are not yet familiar with Search Engine Optimization (SEO), on this page, you will learn everything there is to know about SEO. How does SEO work and what are its benefits? The following are basic guidelines, know-how, tips, and techniques you need to be able to create a search engine friendly blog or website. Cloud Computing Consultants can create a search engine optimization strategy for your business.

Search Engine Optimization (SEO) is the art of promoting websites in order to achieve top rakings and high levels of traffic and visibility from search engines via search results. Search engines have been a primary method of navigation for most internet users for the past years. Some of the major commercial engines that drive the majority of web traffic today are Yahoo!, MSN, and Google among others.
In order to achieve top search engine rankings, you must consider the following tips:

TITLE TAG

This is a critical element of SEO. This is the first thing that is indexed and shown by search engines. Your site’s title has to be appealing enough to the search engines to rank you above thousands of other similar websites like yours.

  • It is extremely important to make sure that you have the right web site titles for your pages. The keywords you place in your title are important in order to ensure that your topic is understood by search engines. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. When people use search engines, most of the time, they look through the titles to see which one looks more on-topic to their search query. So it is best to use great titles and topics on your site in order to bring more traffic.

KEYWORDS

  •  The most important search engine optimization step is selecting keywords. There are a few items you will need to go through in order to properly select keywords. Initially, you must brainstorm for keywords. You must first do some proper research before deciding on what keywords to use. You need to determine what keywords truly represent your pages to capture what your pages are about.
  •  Once you've identified your keywords and phrases, use them in the most important place where search engines will consider them. The search engines give the content of the title tag the greatest weight of any single element on the page, so your most appropriate key phrases better be there. Also, make sure to provide a unique content with relevant keywords that must be evenly placed throughout your pages content, the headlines and links within the page. The better the spread of keywords in your article, without using them in between every other word like a search engine spammer, the more likely a search engine is to understand the topic you are writing about, and the more likely your audience is able to understand the topic.
  •  For best results, discard potential keywords that are not likely to be used in a search, especially if they do not contribute to your content.
  •  Excessive use of keywords in your site content (also known as keyword stuffing) will only cause a search engine to decrease or ignore the value of that keyword within your page, and perhaps identify the page as spam. Also, using multiple keywords with the same root (called stemming), will generally not cause a problem if the text reads naturally. So make sure it blends naturally with your content.
  •  The goal of search engine optimization is to be found in many keyword searches, so make sure to have your page catered to different keywords.

CONTENT

  • Focusing on the content of your web pages should be given much importance. Search engines want to provide links to relevant pages, so make sure to provide only good quality material. It is important to ensure that you have content worth viewing. Keep in mind that content is everything on a webpage both for your readers and for search engines.
  • It is important that you do NOT take the HTML source and content from a competitor's page. Not only is this a copyright violation, but this will result in duplicate content. Duplicate content is a very bad thing since it can cause extreme website penalties. If that replication happens (as with affiliate sites) you have a serious problem. Duplicate content is a real management problem when doing SEO optimization and will cause SEO optimization difficulties.

LINK BUILDING

  • The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. One important thing to take note of if making sure that you have only quality content that is worth linking to.
  • Only use relevant incoming links. Make sure that that links are from high quality sites and not from low value spam sites. Good backlinks with targeted keyword anchor text carry a lot of weight. You can use word tracking sites to find out what phrases people exactly use in search engines. You will know how much competition you have for each phrase and how the phrase gets used so that you can optimize a website page for phrases that will get clicks to your site.
  • Great on-page SEO ultimately will do very little to move your pages up in if other websites are not linking to you. You must learn to use your social media and practice your offline promotional skills to let other influential online news publishers know about your work, and invite them to link to it. Of course, the best way to encourage others to link to you is to also link to them and their best coverage.

META TAGS

  • A lot of articles and web designers will tell you that meta tagging is no longer important. But back in the 1990s, keyword meta tagging was all the rage. By simply using this page element people could improve their search engine rankings with ease. But then spammers came and people started stuffing keyword meta tags with spam keywords in order to get ranked higher than genuine websites. This factor together with improved robot and search engine spider technology meant that these programs have learnt to completely ignore this element of the website coding.
    • But the fact is some search engines out there still use them and Google and other search engines use these tags for some of their results and in order to find websites. The biggest thing they matter for is its click-through. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help attract the visitor to visit your website if it is related to their search query. The answer therefore is keyword meta tagging is less important but not of no importance. The simple rule is to not spend too much time on this element and only have around 6 to 10 keywords in this element per page.

SITEMAPS

  • It is also a great idea to give search engines a helping hand in order to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots in finding all of the pages in your site and start to index them. Google, Yahoo!, MSN all support sitemaps and most of them offer a great way to ensure finding your sitemap.
    The thing to look out for this 2009 is that Interactive sites which will deem very essential. Because of Universal Search, and the listing of media in the search results, text will no longer be the only thing dominating the search engine results pages. All other forms of media will take on important roles in the search engine results. Because there are relatively fewer images, videos and music on the web (in relation to text documents), the search engines are hungry for all types of media, and those sites that integrate multimedia into their user experience will have a greater propensity for showing up in the SERP’s (Search Engine Result Pages). Some of the items that webmasters will want to integrate into their site to create a more interactive user experience will include: Pictures, Video, Audio, Maps, News and Blogs.
    In general, don't sweat other details when worrying about SEO until after you've addressed these basic principles and techniques in improving your website's search engine performance.

SEO takes a long time to see results. So, don't get discouraged by your rankings if you do not see the results you desire in an instant. It is important to understand that the time it takes for a search engine to actually respond to a submission and to place you into their index will vary greatly from day to day. Search engine indexing was once a matter of hours, and now is often takes days to weeks. In addition, you should understand that being among the top 10 rankings in every major search engine and directory can sometimes be achieved, although very few sites can get there, and the effort is often beyond reason. You should take note that URL ranking results change weekly due to competition, so maintaining a top SEO ranking requires constant information rework and keyword monitoring. Search engine optimization never rests, much like your competition.

SEO still proves to be an inexpensive way to help your website get more page views by creating web pages that rank highly in search engine results. If you can do proper optimization for your website, you will not only rank well in a search engine but you can increase the overall readability of your website for your visitors. Your company benefits from increase in leads and sales delivered with significant increase in highly targeted visitor traffic. Ultimately, this will translate into your return on investment.

Contact Cloud Computing Consultants today for a no obligation consultation on search engine optimization. 

sales@cloud-team.com