Logo Design

What is a logo? A logo is your advertising card to the world. It’s a graphic element that identifies your brand. Logo’s can be used online as well as in offline marketing materials. Logos are an effective form of communicating who you are and what you do to your consumers.

Things to Consider When Designing Your Logo

When you decide to design your logo or have one designed for you, consider the following things:

  • Your logo is a visual statement. Therefore your logo needs to make a bold statement. It should be appealing to those who look at it as well as memorable. Remember, this is what your consumers will attribute to you each time they see it so be sure it catches their attention and holds it.
  • Make sure your logo is universal. Your logo will be used on all your marketing materials so it should look as good on letterhead as it does on your website.
  •  Your logo must make a positive statement. You don’t want your logo to be associated with anything negative. What we see is what we remember.
  •  Be consistent. Once you’ve decided on your logo don’t change it. Your logo is branding and if you change your logo it can get confusing for your consumers and make it easy to forget you.
  • Be sure your logo represents you. If you want to project a professional appearance then be sure your logo is professional. Now if you were a comedian then a humorous logo would be in order.
  • Keep it simple. If you have too many things going on in your logo it can take away from the message that you are trying to send.
  • Make it stand out by making the colors bold and eye catching. A logo is no good if it gets lost on the page or screen. Don’t let it blend in with the environment.
  • It needs to be as unique as you are.
  • Remember the fundamental when designing your logo: space, color, form, consistency, and clarity.

If you look at some of the traditional logos like Coca-Cola, Nike and Apple, you’ll agree that you can easily identify these logos. Why? You recall them because they are appealing and you remember them. These companies have perfected using the logo to market their brands.

A logo should be the central point for your marketing. Remember the above when designing your logo and you’ll be on your way to identifying who you are. Too often, companies get too caught up in their logos and make them more complicated then they should be. They use multiple, flashy colors and fonts that are not appealing. If you wouldn’t remember it, why would anyone else?

Contact us for a no obligation logo and letterhead design consultation.